Make video ads

A video ad starts from the same brief as an image batch: a product, an angle and the sizes you need. The difference is a step in the middle. Terrads plans every scene first, and you check the plan and the price before anything is made or charged.

1. The brief

Open Create and pick Video ads at the top of the panel. Then, top to bottom:

• Product and Angle, as for an image batch. A clean product photo without words on it makes the best scenes.
• Sizes: Story / Reel 9:16, Post 4:5 and Feed 1:1.
• Style is how the video is built, like Problem → solution, Three reasons, Product reveal or Myth / fact. Some styles need something only you have: What customers say needs a real review, Offer first an offer you actually run, and Creator review, Founder story, Unboxing and Demo your own clip. Leave it empty and Terrads picks a different style for each variation. Under Browse all you can also pick a real video ad from the Ad library: Terrads uses its structure (scene order, pacing, camera, where the captions sit) and never its words, people, music, logo, prices or offers.
• Variations is how many different ads you get, up to 3.

Fine-tune holds the rest, already set to sensible defaults:

• Length: 6 s, 15 s or 30 s. An ad made from your clip needs 15 or 30 s.
• Voice: Calm, Bright or Steady, each with a sample to hear, or No voice for music and words on screen.
• Music: Soft, slow, Warm, Upbeat or No music. A track is made for each ad, trimmed to its length.
• Captions: Boxed, Word by word or Plain, or leave it on Picked per style.
• Ad text, Languages, Audience and Note, as for an image batch. Each language gets its own voice and words on screen, with no extra ads.

Press Plan. Planning is free: you approve every scene and the price first.

2. A few questions

While Terrads plans, it may ask up to a few questions only you can answer, like whether you have a real review to quote, or which of your clips to build a clip style from. Pick an answer, write your own with Type my own, or let Terrads pick for me. If you picked a clip style, this is where you Upload your clip, or choose to build the ad from photos instead.

3. Check the plans

Each variation comes back as a plan: its scenes, the words on screen and what the voice says in each. Nothing is made or charged until you approve.

Click a scene to change it. You can rewrite its words and its voice line, describe a change in your own words, swap its picture between your photo and your brand colour, change the camera move and the scene's length, and add or remove scenes. The Script view shows every line at once. Voice, music and captions are set for the whole ad, in the brief. To change those, use Change the brief, which throws the plans away and starts again.

AI motion decides how much of the ad moves:

• Off: the ad is built from your photos, with camera moves.
• Opening shot: the ad opens on a short AI video.
• Every scene: every scene that can is an AI clip.

Your product is always placed from your photos. Each option shows its price.

The Price card lists what you're paying for, line by line, and the total for every ad in every size. Approve and make charges that total once, and making starts. If a plan didn't come out, the variation says We couldn't plan this one; Try again is free.

4. Check the stills

When an ad has AI clips, you can turn on Check the stills before animating before you approve. Each AI clip starts and ends on a still picture, and with this on, Terrads makes those stills first and stops for you to look. Re-roll any still you don't like (the price is on the button), then press Approve stills and make the AI clips. The clips cost nothing more. If you stop here instead, the credits for everything not made yet come back.

5. While it's made

The panel shows each step: the stills, the voice, the music, the AI clips, putting each ad together in every size, and a final check of every frame. It usually takes a few minutes, and you can leave the page. Finished ads are saved to Creatives.

The finished ad

Click an ad on the board to open it. Switch sizes on the toolbar, turn the sound on, and use Show what app buttons cover to see where a platform's buttons will sit. Download gives you each size as an MP4, and the ad text as a text file. Download all, under All ads, gets every ad in every size at once. Downloading is free.

Some platforms ask you to mark AI-made video when you upload it. You can put an "AI-generated" label on the video yourself: Add the label is free, and so is removing it.

Change a finished ad

The open ad's Edit tab lists everything you can change, each with its price, or Free, before you press it.

• Describe a change in your own words, like "shorter words in scene 2", and preview it before you apply.
• Under the scenes (Pick one to change it), free changes include the words on screen, a different picture from your photos, the scene's length, moving it earlier or later, removing it, and the end card's button and line. A new voice line or New still for this scene costs credits.
• For the whole ad: Captions (free), Music (a new track costs credits, an earlier one is free) and Change the voice.
• Make 3 new hooks writes three new first scenes for free. You pay only for the ones you make, and each becomes a new ad on the board.
• Translate gives the ad a voice and words in up to 5 more languages at once. A language the run already voiced is free.

One paid change runs at a time. Every change is a new version: the strip under the ad shows them all, starting from From your run, so to undo a change, pick the version before it.

For the whole batch, New hooks for every ad and Translate every ad are under All ads.

If something fails

If a voice, a scene or a whole ad doesn't come out, the credits for it come back automatically when the run finishes, and the panel says what came back. A failed change refunds itself too. If you cancel, ads already finished stay in Creatives and the credits for everything not made yet come back.

Next: make audio ads.