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Features / Product backgrounds

Updated

Product background generator

Remove a product photo's background, or put the product in a scene you describe. The scenes below were made another way, from one product photo with an AI image edit, not with the Background tool.

marlo coffee pouch standing on a light oak counter with a few coffee beans, morning light from the left
Size
1080 × 1350 · 4:5
What it is
The product photo
The same marlo pouch on a sunny window sill beside a hand holding a cup of black coffee
Size
1080 × 1080 · 1:1
Scene
Sunny sill
What it is
Made from the photo with an AI image edit
The same marlo pouch beside a glass pour-over coffee maker, a kettle pouring onto the grounds
Size
1080 × 1350 · 4:5
Scene
Pour-over
What it is
Made from the photo with an AI image edit

Samples for fictional brands. Each scene was made from the product photo before it with an AI image edit, not with the Background tool, and the product was redrawn to match the scene. The photos, the scenes and the hand are AI-generated.

How it works

  1. 01

    Open Background

    Upload a product photo, or pick an ad from Creatives.

  2. 02

    Remove or Replace

    Remove keeps the subject with a clean, transparent edge. Replace puts a new background behind it: describe the one you want.

  3. 03

    Keep the one you want

    Each result is a new version, and the original is kept. Download the version on screen.

  • Remove, or Replace with a scene you describe
  • Every version kept
  • Works on uploaded photos and generated ads
  • Price before you start
The Background tool in Terrads on a marlo coffee feed ad, with Replace picked and a new background described

More scenes

Two more products, each with its first photo and a scene made from it the same way.

Daybreak coffee bag on linen by a window, beans scattered in front
Size
768 × 1376
Brand
Daybreak
What it is
The product photo
The same Daybreak bag on a marble counter beside a cup of coffee and beans
Size
768 × 1376
Scene
Marble counter
What it is
Made from the photo with an AI image edit
Ember & Oak candle burning on an oak table beside a green knit throw
Size
768 × 1376
Brand
Ember & Oak
What it is
The product photo
The same Ember & Oak candle on a windowsill at night, rain on the glass
Size
768 × 1376
Scene
Rainy windowsill
What it is
Made from the photo with an AI image edit

Frequently asked questions

Will a phone photo work?

Yes. Upload the photo, or paste or drop it in, and pick Remove or Replace. A clear photo of the product on its own gives the cleanest edge.

Does it change my product?

Remove keeps the subject as it is and only takes the background away. The scenes on this page were made a different way: an AI image edit redrew the product into each scene.

Can I get a transparent file?

Yes. Remove keeps the subject with a clean, transparent edge, ready to place on any background. Download saves the version on screen.

Can I use the result in an ad?

Yes. Download it and add it to the product's photos in your brand kit; every ad you make in Create starts from those photos.

What does it cost?

The price shows on the button before you start. Every result is a new version, and the original photo is always kept.

The specs behind it

Free tools

Related reading

More features

Change a background

Open a product photo, remove its background or describe a new one, and use it in your ads.

Get started

New here? You'll sign in and set up your brand once first. Making ads needs a paid plan.