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Ad specs / Instagram

Instagram Stories video ad size

An Instagram Stories video ad is 9:16 at 1440 × 2560 pixels and runs from 1 second to 60 minutes, up to 4 GB. The same 14/35/6 safe zones apply, with the bottom 40% of the right-hand 21% clear.

safe area14% · 358px35% · 896px
Drawn at 1440 × 2560. The shaded bands are 14% of the height at the top, 35% at the bottom and 6% of the width on each side — 358px, 896px and 86px at this canvas size only. The bottom-right corner is shaded too, 21% of the width by 40% of the height — 302 × 1024px. Safe zone read from Meta's help article on text overlays and the safe zone for ads on Facebook and Instagram on 2026-10-22.
File typeMP4, MOV or GIF
Recommended resolution1440 × 2560 pixels
Aspect ratio9:16
Video duration1 second to 60 minutes
Minimum width250 pixels
Aspect ratio tolerance1%
Maximum file size4 GB
Primary text125 characters (recommended)
EncodingH.264 compression, square pixels, fixed frame rate, progressive scan, stereo AAC audio at 128kbps+

Download as a template: a transparent PNG or SVG for your editor.

What the other guides get wrong

Stories video is routinely listed at “15 seconds per card”. That is how long one Story card plays, not what Meta accepts for an ad; the published range runs to 60 minutes.

Source: Meta Ads Guide — video ads on Instagram Stories, as of ; the safe zone from Meta's help article on text overlays and the safe zone for ads on Facebook and Instagram, as of . Platforms revise specs without notice; check the source before you build a template on it.

Related reading

Check a file against this size in the free ad size checker, and see what Instagram’s buttons and captions cover in the safe zone checker. Terrads composes each placement for its own frame, instead of cropping one master down to it.