Ad specs / Instagram
Instagram Reels video ad size
An Instagram Reels video ad is 9:16 at 1440 × 2560 pixels and runs from 0 seconds to 15 minutes. The minimum width is tiered: 250 pixels under 30 seconds, 500 pixels at 30 seconds or longer. Keep the top 14%, bottom 35%, 6% of each side and the bottom 40% of the right-hand 21% clear.
| File type | MP4 or MOV |
|---|---|
| Recommended resolution | 1440 × 2560 pixels |
| Aspect ratio | 9:16 |
| Video duration | 0 seconds to 15 minutes |
| Minimum width | 250 pixels for ads under 30 seconds; 500 pixels at 30 seconds or longer |
| Maximum file size | 4 GB |
| Primary text | 44 characters (recommended) |
| Encoding | H.264 compression, square pixels, fixed frame rate, progressive scan, stereo AAC audio at 128kbps+ |
Download as a template: a transparent PNG or SVG for your editor.
What the other guides get wrong
The tiered minimum width is the only one of its kind in Meta's guide, and common spec sheets leave it out. The resolution is the same 1440 × 2560 as the image placement, against the 1080 × 1920 most guides print.
Source: Meta Ads Guide — video ads on Instagram Reels, as of ; the safe zone from Meta's help article on text overlays and the safe zone for ads on Facebook and Instagram, as of . Platforms revise specs without notice; check the source before you build a template on it.
Related reading
Check a file against this size in the free ad size checker, and see what Instagram’s buttons and captions cover in the safe zone checker. Terrads composes each placement for its own frame, instead of cropping one master down to it.