Ad specs / Instagram
Instagram Reels image ad size
An Instagram Reels image ad is 9:16 at 1440 × 2560 pixels, with primary text at 44 characters — the tightest text budget Meta publishes for any placement.
| File type | JPG or PNG |
|---|---|
| Recommended resolution | 1440 × 2560 pixels |
| Aspect ratio | 9:16 |
| Aspect ratio tolerance | 1% |
| Maximum file size | 30 MB |
| Primary text | 44 characters |
What the other guides get wrong
Every result for this query says 1080 × 1920. Meta says 1440 × 2560, on both the image page and the video page. The 44-character primary text is not published anywhere else either — guides carry 125, and one carries 72.
Source: Meta Ads Guide — image ads on Instagram Reels. Every figure on this page was read there on 2026-09-19. Platforms revise specs without notice; check the source before you build a template on it.
Related reading
Terrads composes each placement for its own frame at this size, instead of cropping one master down to it.