Ad specs / Instagram
Instagram Reels image ad size
An Instagram Reels image ad is 9:16 at 1440 × 2560 pixels, with primary text at 44 characters — the tightest text budget Meta publishes for any placement. Keep the top 14%, bottom 35%, 6% of each side and the bottom 40% of the right-hand 21% clear of anything that matters.
| File type | JPG or PNG |
|---|---|
| Recommended resolution | 1440 × 2560 pixels |
| Aspect ratio | 9:16 |
| Aspect ratio tolerance | 1% |
| Maximum file size | 30 MB |
| Minimum width | 500 pixels |
| Primary text | 44 characters (recommended) |
Download as a template: a transparent PNG or SVG for your editor.
What the other guides get wrong
Spec sheets for this placement say 1080 × 1920. Meta says 1440 × 2560, on both the image page and the video page. The 44-character primary text is not published anywhere else either — guides carry 125, and one carries 72.
Source: Meta Ads Guide — image ads on Instagram Reels, as of ; the safe zone from Meta's help article on text overlays and the safe zone for ads on Facebook and Instagram, as of . Platforms revise specs without notice; check the source before you build a template on it.
Related reading
Check a file against this size in the free ad size checker, and see what Instagram’s buttons and captions cover in the safe zone checker. Terrads composes each placement for its own frame, instead of cropping one master down to it.