Ad specs / Instagram
Instagram feed video ad size
Meta's guide gives Instagram feed video as 9:16 at 1080 × 1920 pixels — vertical, not the 4:5 the image placement uses. Duration runs 1 second to 60 minutes.
| File type | MP4, MOV or GIF |
|---|---|
| Recommended resolution | 1080 × 1920 pixels |
| Aspect ratio | 9:16 |
| Video duration | 1 second to 60 minutes |
| Minimum width | 250 pixels |
| Aspect ratio tolerance | 1% |
| Maximum file size | 4 GB |
| Primary text | 125 characters |
| Maximum hashtags | 30 |
What the other guides get wrong
This is the one row on this site that surprised us, so check it against the source before you rely on it: Meta's image page for Instagram feed says 4:5 at 1440 × 1800, and its video page for the same placement says 9:16 at 1080 × 1920. The image and the video for one placement are different shapes.
Source: Meta Ads Guide — video ads on Instagram Feed. Every figure on this page was read there on 2026-09-19. Platforms revise specs without notice; check the source before you build a template on it.
Related reading
Terrads composes each placement for its own frame at this size, instead of cropping one master down to it.