Ad specs / Instagram
Instagram feed video ad size
Meta's guide gives Instagram feed video as 9:16 at 1080 × 1920 pixels — vertical, not the 4:5 the image placement uses. Duration runs 1 second to 60 minutes. Meta's safe-zone help article says 9:16 video ads in Instagram Feed use the same guidance as Reels and Stories: keep the top 14%, bottom 35% and 6% of each side clear, and the bottom 40% of the right-hand 21%.
| File type | MP4, MOV or GIF |
|---|---|
| Recommended resolution | 1080 × 1920 pixels |
| Aspect ratio | 9:16 |
| Video duration | 1 second to 60 minutes |
| Minimum width | 250 pixels |
| Aspect ratio tolerance | 1% |
| Maximum file size | 4 GB |
| Primary text | 125 characters (recommended) |
| Maximum hashtags | 30 |
Download as a template: a transparent PNG or SVG for your editor.
What the other guides get wrong
Check this row against the source before you rely on it: Meta's image page for Instagram feed says 4:5 at 1440 × 1800, and its video page for the same placement says 9:16 at 1080 × 1920. The image and the video for one placement are different shapes.
Source: Meta Ads Guide — video ads on Instagram Feed, as of ; the safe zone from Meta's help article on text overlays and the safe zone for ads on Facebook and Instagram, as of . Platforms revise specs without notice; check the source before you build a template on it.
Related reading
Check a file against this size in the free ad size checker, and see what Instagram’s buttons and captions cover in the safe zone checker. Terrads composes each placement for its own frame, instead of cropping one master down to it.