Ad specs / Instagram
Instagram feed image ad size
An Instagram feed image ad is 4:5 at 1440 × 1800 pixels, with a 500-pixel minimum width and a 1% aspect ratio tolerance — a third of the tolerance Facebook feed allows.
| File type | JPG or PNG |
|---|---|
| Recommended resolution | 1440 × 1800 pixels |
| Aspect ratio | 4:5 |
| Minimum width | 500 pixels |
| Minimum aspect ratio | 400 × 500 |
| Maximum aspect ratio | 191 × 100 |
| Aspect ratio tolerance | 1% |
| Maximum file size | 30 MB |
| Primary text | 125 characters |
| Headline | 40 characters |
| Maximum hashtags | 30 |
What the other guides get wrong
Guides treat Facebook feed and Instagram feed as one row because the resolution matches. Three numbers do not: the ratio tolerance is 1% here against 3% on Facebook, the minimum width is 500 against 600, and the text budgets are 125 and 40 against 50–150 and 27.
Source: Meta Ads Guide — image ads on Instagram Feed. Every figure on this page was read there on 2026-09-19. Platforms revise specs without notice; check the source before you build a template on it.
Related reading
Terrads composes each placement for its own frame at this size, instead of cropping one master down to it.