Ad specs / Facebook
Facebook Stories ad size
A Facebook Stories image ad is 9:16 at 1440 × 2560 pixels, with a 1% aspect ratio tolerance and a 500-pixel minimum width. Keep the top 14%, bottom 35% and 6% of each side clear of anything that matters.
| File type | JPG or PNG |
|---|---|
| Recommended resolution | 1440 × 2560 pixels |
| Aspect ratio | 9:16 |
| Minimum width | 500 pixels |
| Aspect ratio tolerance | 1% |
| Maximum file size | 30 MB |
| Primary text | 125 characters |
| Headline | 40 characters |
What the other guides get wrong
Guides publish the safe zone as fixed pixels — 250 px at the bottom, 150 px at the top, sometimes 160. Meta states percentages, and a percentage only becomes a pixel count at one canvas size. At 1440 × 2560 the same guidance is 358 px, 896 px and 86 px.
Source: Meta Ads Guide — image ads on Facebook Stories. Every figure on this page was read there on 2026-09-19. Platforms revise specs without notice; check the source before you build a template on it.
Related reading
Terrads composes each placement for its own frame at this size, instead of cropping one master down to it.