Ad specs / Facebook
Facebook Stories ad size
A Facebook Stories image ad is 9:16 at 1440 × 2560 pixels, with a 1% aspect ratio tolerance and a 500-pixel minimum width. Keep the top 14%, bottom 35% and 6% of each side clear of anything that matters, and the bottom 40% of the right-hand 21%.
| File type | JPG or PNG |
|---|---|
| Recommended resolution | 1440 × 2560 pixels |
| Aspect ratio | 9:16 |
| Minimum width | 500 pixels |
| Aspect ratio tolerance | 1% |
| Maximum file size | 30 MB |
| Primary text | 125 characters (recommended) |
| Headline | 40 characters (recommended) |
Download as a template: a transparent PNG or SVG for your editor.
What the other guides get wrong
Guides publish the safe zone as fixed pixels — 250 px at the bottom, 150 px at the top, sometimes 160. Meta's page now states percentages (its Stories pages printed “250 pixels” beside the 14% top margin into 2026, and a few still do — a figure that matches neither canvas), and a percentage only becomes a pixel count at one canvas size. At 1440 × 2560 the same guidance is 358 px, 896 px and 86 px.
Source: Meta Ads Guide — image ads on Facebook Stories, as of ; the safe zone from Meta's help article on text overlays and the safe zone for ads on Facebook and Instagram, as of . Platforms revise specs without notice; check the source before you build a template on it.
Related reading
Check a file against this size in the free ad size checker, and see what Facebook’s buttons and captions cover in the safe zone checker. Terrads composes each placement for its own frame, instead of cropping one master down to it.