Ad specs / Facebook
Facebook feed image ad size
A Facebook feed image ad is 4:5 at 1440 × 1800 pixels. The minimum is 600 pixels wide and, for a 4:5 image, 750 pixels tall; the aspect ratio tolerance is 3%, and the file can be a JPG or PNG up to 30 MB.
| File type | JPG or PNG |
|---|---|
| Recommended resolution | 1440 × 1800 pixels |
| Aspect ratio | 4:5 |
| Minimum width | 600 pixels |
| Minimum height | 750 pixels for a 4:5 image |
| Aspect ratio tolerance | 3% |
| Maximum file size | 30 MB |
| Primary text | 50–150 characters (recommended) |
| Headline | 27 characters (recommended) |
What the other guides get wrong
Almost every spec sheet online publishes 1080 × 1350 for this placement. Both are 4:5 and both will run, but 1080 × 1350 is the minimum sensible size and 1440 × 1800 is what Meta asks for. The same guides print the text lengths as hard limits; Meta labels them recommendations.
Source: Meta Ads Guide — image ads on Facebook Feed. Every figure on this page is from there, as of . Platforms revise specs without notice; check the source before you build a template on it.
Related reading
Check a file against this size in the free ad size checker. Terrads composes each placement for its own frame, instead of cropping one master down to it.