Advantage+ catalog ads
- Also called Ads with product media, Dynamic ads
- Updated November 11, 2026
Advantage+ catalog ads, which Meta now calls ads with product media and earlier called dynamic ads, fill themselves from your product catalog. Instead of you choosing which product each ad shows, Meta picks the items most relevant to each person from their activity on your website, your app or Meta's apps. One ad can promote a whole catalog to past visitors, new shoppers or buyers.
How does Meta define Advantage+ catalog ads?
Meta's About ads showing product media page:
Ads with product media (previously called Advantage+ catalog ads) show people the most relevant products or services from your catalog based on their interests, intent and actions online. Products are dynamically displayed for each person using events data from your Meta Pixel, app SDK or Meta on-platform signals.
They run under the "Sales, Traffic, Engagement, Leads or App promotion objectives", by "choosing Product media as your creative source during ad setup." Meta lists three jobs for them: retargeting people who viewed products but didn't buy, finding new customers who "may have shown interest in the types of products or services you offer", and cross-selling or upselling.
Can you turn Advantage+ catalog ads on or off?
Not with a switch any more. Meta's Changes to sales campaign setup using a catalog page: "You will no longer see the Advantage+ catalog ads switch during campaign setup or ad setup." For new Sales campaigns the choice moved into two settings, and others moved with it:
| Setting | Where it is now |
|---|---|
| Catalog (Product data) | Campaign level, and "on by default if you have a catalog" |
| Dataset (Pixel or SDK events) | Each ad set |
| Product set | Each ad, controlling "which products may appear in that individual ad" |
| Creative source | Each ad: Product media from the catalog, or Manual upload |
So to run a catalog ad you keep Product data on and pick Product media for the ad. To run your own creative, pick Manual upload. Meta says "Using a catalog for your campaign no longer means that product media will necessarily appear in your ads," and that ads without product media "can still benefit from your product data."
Two side effects. A catalog is now chosen per campaign, so "each campaign can only use one catalog." And older campaigns keep running as they were, but "If you duplicate an older campaign, it will be migrated to the new experience where possible."
What do you need to run them?
Meta's developer get-started guide lists a Facebook Page, an ad account with payment information and a catalog. The developer FAQ adds the details that break setups:
- The product ID your Pixel or app events report "must EXACTLY match the ID column of the corresponding product in your product feed."
- Feeds: "under 5 million products per feed through the file upload method", with a "Limit of 100 MB per feed file".
- Stock: "Products marked "out of stock" automatically stop serving."
- Small audiences: "ads don't deliver if the audience size is less than 20."
What creative options do they have?
The about page lists showing "either product images or videos" depending on what each person is likely to engage with, catalog Advantage+ creative enhancements "such as dynamic overlays, image touch-ups, standard labels and image background generation", and image templates for a branded layout around product images.
What it means for your ads
- Your catalog is the creative. Product media comes straight from it, so fix weak photos and details there before the ads go live.
- Check the enhancements. Background generation and touch-ups change product images, so preview them before publishing.
- Mix sources inside one campaign. Product data stays on either way, so a manually uploaded lifestyle or video ad can sit beside the catalog ads.
Common mistakes
- Looking for the old switch. On new Sales campaigns it's Product data plus the Product media creative source.
- Planning two catalogs in one campaign. Split the campaign or merge the catalogs.
Sources
- About ads showing product media — Meta Business Help Center (accessed November 11, 2026)
- Changes to sales campaign setup using a catalog in Meta Ads Manager — Meta Business Help Center (accessed November 11, 2026)
- Get Started with Advantage+ Catalog Ads — Meta for Developers (accessed November 11, 2026)
- Advantage+ Catalog Ads FAQ — Meta for Developers (accessed November 11, 2026)
Meta revises these pages without notice, so check the source before acting on any of it.
Terrads turns your product photos into finished ads at each placement's size, for the manually uploaded ads that run beside your catalog's product media.