TikTok Ads Manager statuses: what each one means, in TikTok's words
What Under Review, Partial delivery, Not delivered and the other TikTok ad statuses mean, and why TikTok's older pages call them something else.
- Hristijan Jankulovski
- 10 min read
TikTok Ads Manager shows a primary status in its Status column, often with a status detail beside it that gives the reason. TikTok's ad status list, updated October 2026, has nine primary statuses: Under Review, Scheduled, Active, Partial delivery, Not delivered, Paused, Ended, Reservation canceled and Deleted. An ad that's Not delivered has stopped for "budget or violation of TikTok's advertising policies", and the status detail tells you which. The campaign and ad group lists were last updated in February 2025 and still use older names such as Pending and Limited Delivery, so one state can go by two labels.
List of ad statuses and definitions in TikTok Ads Manager
This is TikTok's current list, in TikTok's order and wording:
| Status | What TikTok says it means |
|---|---|
| Under Review | "Your ad is under review. It is not delivering. No specific action is required at this time." |
| Scheduled | "The scheduled delivery time has not yet arrived; the ad is in a queue." |
| Active | "The ad is running as expected, or your campaign or ad group contains at least one ad that is running as expected." |
| Partial delivery | "Only a subset of child entities or regions is in delivery. E.g., only some Ad Groups/countries under a Campaign; only some Ads/countries under an Ad Group; creatives deliverable only in certain countries/products (may include both Under Review and Active)." |
| Not delivered | "The ad is no longer running due to budget or violation of TikTok's advertising policies." |
| Paused | "Your ad is not delivering. You can unpause your paused campaign, or with ad group or ad to reactivate your ad delivery." |
| Ended | "The delivery period of Campaign / Ad Group / Ad has expired and ended." |
| Reservation canceled | "Reservation ads only (topreach & R&F)." |
| Deleted | "Campaign / Ad Group / Ad has been deleted." |
Read Active carefully at the campaign and ad group level. One running ad is enough for it, so a campaign showing Active can still contain ads that have stopped.
Partial delivery covers more than the old wording did. It can mean some countries are live and others aren't, or that part of a campaign has passed review while the rest is still in it.
Below the nine, the page has an account block ("Account issue. Action is required to run your ad.") with lines such as "Insufficient account balance. Add funds to resume delivery." and "Account suspended." After that comes a long list headed "Special status".
How to check ad status in TikTok Ads Manager
TikTok's How to check ad status page, also updated October 2026, gives the route:
- Log in to TikTok Ads Manager and click Campaigns in the top menu.
- Pick the Campaign, Ad group or Ad tab. You can check status at any level.
- Find the item in the Status column.
- Read the status detail next to the main status.
- Click View next to the status to open an action card.
Step 4 does most of the work. TikTok calls the status detail "the real reason behind the ad's current state". You can also filter the list by any primary status from the search and filter bar or the column header, which is the quick way to pull up everything that's Not delivered.
What are Fix cards and Optimization cards?
They're the two kinds of action card behind the View button, and they answer different questions. The ad status list describes them:
| Card | What TikTok says it does |
|---|---|
| Fix card | "Helps resolve an issue that may prevent or limit delivery, such as a rejected creative, disconnected pixel, unavailable product, or account issue." |
| Optimization card | "Helps improve performance for an ad that is already running." |
A Fix card can show the affected item, the reason, the impact and actions such as applying a suggested fix or submitting an appeal. If your ad was disapproved, the card shows the policy reason and suggestions for fixing it. An Optimization card suggests things like adding creatives, adjusting bids or updating budget settings. Those are recommendations for an ad that's already delivering, so a Fix card is the one to deal with first.
Why do TikTok's pages use different status names?
TikTok's status pages were updated at different times. The ad list dates from October 2026, while the ad group list and campaign list date from February 2025. TikTok doesn't publish a table of old and new names, so the pairs below are matched on their definitions:
| Ad list (October 2026) | Ad group and campaign lists (February 2025) | The older definition |
|---|---|---|
| Under Review | Pending | "Your ad group is under review. It is not delivering. There is no specific action required at this time." |
| Scheduled | To be delivered | "Your ad group is scheduled to run on a future date." |
| Partial delivery | Limited Delivery | "Your ad group is only partially delivering. Action may be required." |
| Not delivered | Not delivering | "Your ad group is no longer running due to budget or violation of TikTok's advertising policies. Action is required to run your ad group." |
| Reservation canceled | Cancelled | "This is likely because your reservation ad order was cancelled, which cannot be undone." |
Even the two October pages don't match each other. The check-status page writes "Active, Partial Delivery, or Not Delivering", while the list says Not delivered. If you search the help center for one name and find nothing, try its twin.
Why does my campaign say Active when an ad group isn't running?
This one is by design. The campaign list explains:
The status of a campaign is only impacted by issues at the ad account or campaign level. If your campaign has enough budget, but an ad group within it runs out of funds (and has no other problems), that ad group will stop running ads. In this case, the campaign status will still show as Active.
The ad group list gives a second case. Target Country A and Country B, have the ads rejected in Country A, and the campaign stays Active while the ad group shows Limited delivery with the explanation Partially rejected.
The October pages add something the older ones don't have. If a problem starts lower down, "it will surface here automatically without requiring a drill-down", and a campaign "may show an issue from one of its ad groups or ads, such as a rejected creative, a pixel issue, or limited delivery." Taken together, a campaign can read Active and still carry a warning in its status detail, so that's the part to read. Where several related issues exist, "similar issues may be grouped together", so the row may not show each one separately.
What does Not delivered mean on TikTok?
It means delivery stopped and something has to change before it starts again. The February 2025 ad group list, under its Not delivering heading, spells out the reasons. The October list keeps several of them as short labels:
| Reason | TikTok's wording |
|---|---|
| Out of account budget | "Your ad account is out of budget." |
| Out of campaign budget | "Your campaign is out of budget." |
| Out of ad group budget | "Your ad group is out of budget." |
| Insufficient balance | "Your ad account does not have sufficient balance." |
| Review not approved | "Your ad was rejected under ad review." |
| Missing creatives | "There are no creatives for the ad. They may have been deleted." |
| Asset unavailable | "Your ad is not delivering because one of its assets is unavailable." |
| Ad group limit for this account has reached | "You've exceeded the limit on the number of delivering ad groups allowed under this account." |
| Account suspended | "Your ad account has been suspended." |
| Qualification required | "Your industry qualifications have not been submitted." |
| Qualification expired | "Your industry qualifications have expired." |
The first four are about money, so the fix is a higher budget or more funds. The rest need a change to the ad or the account. The first three look alike but sit at different levels, so raising the ad group budget does nothing for an ad that's out of campaign budget.
Which TikTok status details have no definition?
Quite a few. The "Special status" block on the ad status list defines some items, such as "Post authorization revoked", which means "The creator has revoked your authorization to use their video." Many others are a bare label, with no explanation on the page:
- "Reserved."
- "No active ads."
- "Awaiting release."
- "Creative asset blocked."
- "Pixel anomaly."
- "Ready to scale."
Where a recommended action appears next to one of these, click it. The action card is where TikTok "explains the issue or opportunity" for that row. "Ready to scale." reads like good news, but nothing on the page says what triggers it, so check the card before acting on it.
How long does Under Review last?
"Most ads are reviewed within 24 hours, but in some cases it may be longer." That's the check-status page, and TikTok's other pages say much the same in slightly different words, which our review post lines up side by side.
Edits can restart it. The ad group list has a status for that, Review for modification: "Your ad group was edited and has re-entered the review process. If the ad group is rejected after this review, then the delivery process will be affected." The October ad list doesn't carry that name in its primary statuses.
How do TikTok's statuses compare with Meta's?
The two systems share a shape: a status per level, with different levels free to disagree. They differ in what they track. Meta's Delivery column has statuses for the learning phase, Learning and Learning limited, and a Preparing step after review. TikTok's list has neither. Instead it puts the reason in a status detail next to the status and a recommended action behind it, where Meta tells you to hover over the status for more.
Where to look first when a TikTok ad stops
Work down from the account, since a problem up there explains everything below it.
- Check the account block: balance, suspension, account review.
- Read the campaign's status detail, even if the status says Active.
- Open the Ad group tab and look for Not delivered or Partial delivery, then compare the budget level named in the reason with the one you edited.
- Open the Ad tab, click View on anything flagged, and follow the Fix card.
If the reason is a rejected creative, the ad review guide covers what TikTok checks and how appeals work.
Sources
- List of ad statuses and definitions in TikTok Ads Manager — TikTok Business Help Center, last updated October 2026 (accessed November 4, 2026)
- How to check ad status — TikTok Business Help Center, last updated October 2026 (accessed November 4, 2026)
- List of ad group statuses and definitions in TikTok Ads Manager — TikTok Business Help Center, last updated February 2025 (accessed November 4, 2026)
- List of campaign statuses and definitions in TikTok Ads Manager — TikTok Business Help Center, last updated February 2025 (accessed November 4, 2026)
TikTok revises these pages without notice, so check each one's "Last updated" month before acting on a quote.
Terrads makes up to three different vertical TikTok ads from one brief, so when a creative is rejected you have another finished one ready to swap in.