Nobody agrees on whether Meta killed Dynamic Creative. Its help centre still documents both.

Meta's help center documents both dynamic creative and the flexible ad format as current features. What has changed is which objectives they appear on. Meta's page says that since June 2024 you "may no longer be able to" use dynamic creative on sales or app promotion, and Flexible is offered only on traffic, engagement, sales and app promotion, and three of those also carry a conversion-location condition. If Flexible is missing from your Ad setup, Meta's page says to click More options. Advantage+ creative also lists Flex media, but Meta says that is a different feature: it sends one asset to more placements, while the flexible format chooses among several assets.

Search for what happened to these two formats and you get four confident answers from the first page of results, all published within months of each other:

• Dynamic Creative is going away.
• Flexible ads are replacing dynamic creatives.
• The flexible format is deprecated, here is a migration guide.
• Meta is removing flexible ads.

Those cannot all describe the same state of the world. Two of them are about opposite features being removed. Meta's help pages settle what is documented. Your Ads Manager can still differ: help pages lag shipped changes, feature availability is per account, and rollouts are staged.

What Meta's page on dynamic creative says

The page is live. The relevant paragraph is a scope change, not a shutdown:

As of June 2024, you may no longer be able to use dynamic creative when creating ad sets on Ads Manager when you select sales or app promotion as your objective. While existing campaigns leveraging dynamic creative will be unaffected at this time, using flexible ad format to achieve a similar result is recommended.

Two things follow that none of the four posts mention. Existing campaigns keep running. And the restriction is per objective. Nothing on that page withdraws dynamic creative from the objectives it is not named against.

The page also lists constraints that matter more day to day than the deprecation argument:

Dynamic creative doesn't work with ads in multiple languages or asset customization or ads with political content.

And a placement interaction:

If dynamic creative is toggled on, you won't be able to select WhatsApp Status as a placement.

If you run multi-language campaigns, that first line is the actual reason not to use dynamic creative, and it has nothing to do with whether the feature is being retired.

What Meta's page on the flexible format says

Also live, and it opens with a hedge that is easy to misread as a shutdown notice:

This feature may not be available to you. If you no longer have access to the flexible format in Ad setup, learn more about multi-media ads and customizing your ad creative.

"May not be available to you" is not "has been removed." The rest of the page explains who it is available to, which none of the four answers above mention:

You can only select Flexible as a format in the ad setup section at the ad level in Meta Ads Manager if you create the campaign with the traffic, engagement, sales and app promotion ad objectives.

There is a second gate under it, on conversion location:

App promotion is the fourth eligible objective, and Meta's page states no conversion-location condition for it. Meta's developer documentation is narrower: its Marketing API guide says "Currently only OUTCOME_SALES and OUTCOME_APP_PROMOTION campaign objectives support the flexible ad format." So a campaign on an objective outside the list of four will not show Flexible, and a campaign on one of these three with the wrong conversion location will not either. Neither case means the feature is gone.

And then the line that probably explains a good share of the "it disappeared" reports:

If you don't see Flexible in the Ad setup section, click More options to select it.

Meta's wording is that you "can select up to 10 images and videos in a single ad campaign", with the delivery system choosing the media, or media combination, per placement and audience.

Flex media is not the flexible format

Meta's Advantage+ creative page lists the enhancements that can be applied when Advantage+ creative is on. One of them is Flex media, and Meta's About flexible media page says "flexible media is gradually moving to Advantage+ creative" for most objectives. Someone who lost the format entry and then read that would reasonably report "Flexible is being folded into Advantage+."

The same flexible media page rules that reading out:

Flexible media is different from the flexible ad format. Flexible media determines if a media asset could be used across additional placements to help improve performance, while the flexible ad format looks at multiple media assets uploaded for an ad and determines which ad format is most likely to help improve performance.

So Flex media sends one asset to more placements, and the flexible format chooses which of several assets, and which format, to show. The "moving to Advantage+ creative" line is about the first. How Meta fills a missing aspect ratio covers what Flex media does.

The Advantage+ creative page also enumerates every Advantage+ creative enhancement and marks which ones use generative AI. Thirty-one of them, from Add animation to Visual touch-ups, with seventeen carrying an AI label. If you have been trying to work out what Meta might be doing to your creative, that list is the inventory. There is no account-level switch that turns them all off.

New accounts don't get every feature

One more line from the dynamic creative page, which explains a category of report that usually gets blamed on deprecation:

To keep our platform safe from harm and to prevent advertising abuse, we only grant access to some features when an advertiser has met certain requirements. This means when you create a new business portfolio or ad account, you may not have access to all advertising features.

A new ad account missing a feature is documented behavior, not evidence that the feature was withdrawn. The page points at Business Support Home to see what you currently have.

Meta's link for lost access led nowhere (2026)

Meta's flexible-format page tells advertisers who lost the format to "learn more about multi-media ads and customizing your ad creative," and links there. That page showed "Sorry, this content isn't available right now" on September 19, 2026, and again on October 22, 2026.

So Meta's documentation points at its explanation of where the feature went, and the explanation did not load. That broken link is a fair part of why this question has produced four incompatible answers.

Before you conclude a format is gone

1. Check the objective first. Flexible appears on traffic, engagement, sales and app promotion only in Ads Manager; Meta's API guide lists sales and app promotion only. Three of those four also carry a conversion-location condition; Meta's page states none for app promotion.
2. Click More options. Meta's flexible-format page says this is where it hides.
3. Dynamic creative is restricted, not retired. Meta's wording is that you "may no longer be able to" use it on sales or app promotion since June 2024, with existing campaigns explicitly unaffected.
4. If you run multiple languages, dynamic creative was never for you. The documented incompatibility matters more than the deprecation question.
5. A new account missing features is documented behavior, not a rollback. If the format is still absent after checking More options, the objective and the conversion location, you do not have it.
6. Don't read Flex media as the flexible format. Meta says Flex media sends one asset to more placements; it does not choose among several assets.

Sources

• Get started with the flexible ad format — Meta for Developers (accessed October 22, 2026)
• About dynamic creative in Meta Ads Manager — Meta Business Help Center (accessed September 19, 2026)
• About the flexible ad format — Meta Business Help Center (accessed September 19, 2026)
• About Advantage+ creative — Meta Business Help Center (accessed September 19, 2026)
• About flexible media in Meta Ads Manager — Meta Business Help Center (accessed October 22, 2026)

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Meta revises these without notice, and feature availability is per account — check the source before acting on any of it.

Terrads makes the several different creatives this format is meant to choose between, sized for each placement rather than cropped from one master.