Ad specs / Pinterest
Pinterest standard Pin ad size
A Pinterest standard image ad is 2:3 at 1000 × 1500 pixels, a PNG or JPEG up to 20 MB on desktop and 32 MB in the app, with a title of up to 100 characters and a description of up to 800. Pinterest's pages disagree on how tall a Pin can be before the feed cuts it off: past 2:3 on its ad specs page, past 2:4.2 on its ads overview page.
| Format | One image (Pinterest's ad specs page) |
|---|---|
| Aspect ratio | 2:3 recommended, or 1000 × 1500 pixels (Pinterest's ad specs page and Pinterest's ads overview page) |
| Feed cut-off | Pinterest's ad specs page: 'Pins with an aspect ratio greater than 2:3 might get cut off in people's feeds.' Pinterest's ads overview page: 'Pins that exceed a 2:4.2 width-height ratio will be truncated in people's feeds.' The two pages give different limits |
| File type | PNG or JPEG; every upload is converted to an 8-bit RGB JPEG, so Pinterest advises PNG in sRGB, and custom color profiles are not supported (Pinterest's ad specs page) |
| Maximum file size | 20 MB on desktop, 32 MB in the app (Pinterest's ad specs page) |
| Title | Up to 100 characters; depending on the device the first 40 may show in feeds, and the first 30 in Chinese, Japanese, Korean, Arabic and other double-byte languages (Pinterest's ad specs page) |
| Description | Up to 800 characters, not shown in the home feed or search feed or on an ad viewed up close; Pinterest uses it to judge relevance for delivery (Pinterest's ad specs page) |
| White and black backgrounds | In the home feed an image on white or near-white gets a faint black layer at 4% opacity in light mode, and one on black or near-black a faint white layer at 10% in dark mode (Pinterest's ad specs page) |
| Account | Business accounts only (Pinterest's ad specs page) |
What the other guides get wrong
One guide gives a standard image ad's description as up to 500 characters. Pinterest's ad specs page says up to 800, and that the description doesn't show in the home feed or search feed.
Source: Pinterest Business help — Review ad specs, as of . Each row names the Pinterest page it quotes. Platforms revise specs without notice; check the source before you build a template on it.
Related reading
Adapt in Terrads makes a 1000 × 1500 version of an ad you already have, extending the picture with AI where a crop would lose too much of it.