Ad specs / Facebook
Facebook Reels image ad size
A Facebook Reels image ad is 9:16 at 1440 × 2560 pixels, a JPG or PNG up to 30 MB, at least 600 × 600 with a 3% aspect ratio tolerance. Keep the top 14%, bottom 35%, 6% of each side and the bottom 40% of the right-hand 21% clear. Meta's Reels image page also recommends no text on the image at all, citing the small image size.
| File type | JPG or PNG |
|---|---|
| Recommended resolution | 1440 × 2560 pixels |
| Aspect ratio | 9:16 |
| Minimum width | 600 pixels |
| Minimum height | 600 pixels |
| Aspect ratio tolerance | 3% |
| Maximum file size | 30 MB |
| Primary text | 40 characters (recommended) |
| Headline | 55 characters (recommended) |
| Text on the image | Meta's page asks for roughly 14% of the top, 35% of the bottom and 6% of each side to be left free of text, logos and other key elements, and under Design Recommendations says 'Due to the small image size, we recommend that you don't add text on images' |
| Overlay ads | A different unit, on Meta's Ads on Facebook Reels page: a static image that appears at the start of a Reel, as a banner at the bottom or a sticker towards the top; 1:1, at least 1080 × 1080, 0% aspect ratio tolerance, 60-character primary text and a 10-character headline |
Download as a template: a transparent PNG or SVG for your editor.
What the other guides get wrong
Spec sheets give Facebook Reels images as 1.91:1 to 1:1 at 1080 × 1080 or larger. Neither of Meta's Reels image pages says that: a full-screen Reels image ad is 9:16 at 1440 × 2560, and the overlay image Meta places on a Reel as a banner or sticker is 1:1, at least 1080 × 1080.
Source: Meta Ads Guide — image ads on Facebook Reels, as of ; the safe zone from Meta's help article on text overlays and the safe zone for ads on Facebook and Instagram, as of . Platforms revise specs without notice; check the source before you build a template on it.
Related reading
Check a file against this size in the free ad size checker, and see what Facebook’s buttons and captions cover in the safe zone checker. Terrads composes each placement for its own frame, instead of cropping one master down to it.