Terrads vs Captions: which AI ad tool fits your team?

For ad creative across formats, yes; for generated presenters specifically, no. Captions is built around digital twins and AI actors delivering a script to camera, and a purpose-built tool will beat a general one at that. Terrads covers the wider job — statics, video and audio composed for each placement — starting at $15/month billed yearly or $19 month-to-month.

Captions is an AI video creation and editing app built around generated presenters — digital twins and custom AI actors — with a chat-driven editor and batch clip production. Terrads takes a different approach: generative ad creation from brand references across a multi-model catalog, with ad localization and dubbing built in. Here is how the two compare, point by point.

Captions facts last verified on 2026-09-19 · Starting price $24.99/mo

Captions sells monthly credit tiers, and its pricing page notes that the features and prices shown reflect iOS plans only. Max is $24.99/month for 500 credits and covers the AI edit-style library, full AI video production, digital twins and custom AI actors, the chat-based editor, batch clip creation and custom B-roll, music, sound effects and images. Three Scale tiers add credits on the same feature set — 1x at $69.99/month for 1,400 credits, 2x at $139.99/month for 2,800, and 4x at $279.99/month for 5,600 — and an Enterprise tier is quoted on request with bulk credit discounts, custom seats, exclusion of your data from training, onboarding and priority support.

What Captions focuses on

— Generated presenters: digital twins of a real person and fully synthetic AI actors, delivering a script to camera
— A chat-driven editing workflow with a library of edit styles, plus batch production of many clips at once
— Short-form social video as the native output, with B-roll, music and sound effects generated alongside

Terrads vs Captions at a glance

	Terrads	Captions
Output shape	Ad creative across formats — static, video and audio — composed per placement	Short-form video with a presenter in it, which is one format executed deeply
Static ads	A first-class output, with layout and overlay copy built for the frame it will run in	Not the product; the workflow assumes a moving image with a speaker
Synthetic people	Reusable Characters can be built from your own uploads, and nothing forces a synthetic presenter into the ad	The centre of the product, and the reason to buy it: digital twins of a real person plus fully synthetic actors
Placement sizing	Each placement is generated at its own native size rather than cropped from one master	Short-form vertical is the assumed frame; other placements are a re-export problem
Published pricing	One published price list, the same wherever you sign up	The pricing page states the plans and features shown are the iOS ones, so figures quoted elsewhere may differ
Pricing model	From $15/month billed yearly or $19 month-to-month; credits fund any output type and top-up packs do not expire	From $24.99/month for 500 credits, with Scale tiers at $69.99, $139.99 and $279.99 buying more of the same
Localization	Copy and voiceover adapted per market across 47 languages as a step on a finished ad	Translation and dubbing features exist within the video product, aimed at the spoken track

Why teams pick Terrads

One format done well is still one format

Captions is a strong tool for the thing it is: a person, real or generated, delivering a script in vertical video. Most performance accounts do not run only that. They run statics in feed, a vertical cut for Reels, sometimes a square for carousel — and a presenter-video tool leaves every one of those to somebody else. If your creative mix is broader than talking-head video, a single-format tool becomes a second subscription rather than a solution.

If you have ruled out synthetic presenters, this is the wrong tool

The most hostile reaction to AI creative is reserved for a synthetic person presented as a real customer, and plenty of brands have decided not to go there at all. A product built around digital twins and AI actors is the wrong purchase for those brands, because the feature they are paying for is the one they will not use. We do not offer an actor roster either, which is a limitation against Captions and a fit for anyone whose ads lead with the product rather than a presenter.

Placements composed, not cropped

Short-form video tools assume 9:16 and treat everything else as an export setting, which is how a headline ends up under the interface or a logo gets cut off in feed. Generating each placement for its own frame — with the safe areas that placement actually enforces — is the difference between a campaign that ships and one that gets re-cut the day it launches.

One price list, stated once

Captions' pricing page carries a note that the plans and features it shows are the iOS ones, which means the figures in this table are the App Store rates and not necessarily what you would be quoted elsewhere. That is a caveat about the comparison, not a criticism of the product — but it is the kind of thing that turns a budget into a surprise, so it is stated here rather than buried. Our plans are published once and are the same wherever you sign up.

Frequently asked questions

Is Terrads a Captions alternative?

How do Terrads and Captions prices compare?

Captions starts at $24.99/month for 500 credits, with Scale tiers at $69.99, $139.99 and $279.99 for 1,400, 2,800 and 5,600 credits respectively; its pricing page notes that the plans and features shown are the iOS ones, so treat those as App Store rates. Terrads starts at $15/month billed yearly or $19 month-to-month, and credits cover any output type rather than being scoped to video.

Can Terrads make a talking-head or UGC-style video ad?

Not the way Captions does, and we say the same on our Creatify and Arcads pages: there is no roster of AI actors and spokesperson-led UGC is not what the toolkit is built to produce. Reusable Characters keep a look consistent across a campaign, but if the ad you have in mind is a synthetic person talking to camera, a purpose-built presenter tool will beat us at it.

Does Terrads make static ads?

Yes, and it is a first-class part of the product rather than an afterthought. Statics still carry an enormous share of feed and carousel spend, and they are the format a video-first tool structurally cannot help with.

Which one should a small ecommerce brand pick?

If the plan is a presenter-led video programme and nothing else, Captions at $24.99/month is a cheap way to run it, and we would not be the better buy. If the plan is a normal performance mix — feed statics, a vertical cut, seasonal variants and a few markets — a presenter tool leaves most of that unserved, and you will end up buying something for the rest anyway.

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From $15/month billed yearly or $19 month-to-month · see pricing