Terrads vs Captions: which AI ad tool fits your team?
For ad creative across formats, yes; for generated presenters specifically, no. Captions is built around digital twins and AI actors delivering a script to camera, and a purpose-built tool will beat a general one at that. Terrads covers the wider job — statics, video and audio composed for each placement — starting at $15/month billed yearly or $19 month-to-month.
Captions is an AI video editing and creation app that turns raw footage into finished edits and generates presenters — digital twins and custom AI actors — with a chat-driven editor and batch clip production. Terrads takes a different approach: generative ad creation from brand references across a multi-model catalog, with ad localization and dubbing built in. Here is how the two compare, point by point.
Captions facts last verified on · Starting price $24.99/mo
Captions has a free plan with basic editing tools and no AI credits, and sells monthly credit tiers above it; its pricing page notes that the features and prices shown reflect iOS plans only. Max is $24.99/month for 500 credits and covers the AI edit-style library, full AI video production, digital twins and custom AI actors, the chat-based editor, batch clip creation and custom B-roll, music, sound effects and images. Three Frontier tiers add credits and Captions' most advanced generative models — 1x at $69.99/month for 1,400 credits, 2x at $139.99/month for 2,800, and 4x at $279.99/month for 5,600 — and an Enterprise tier is quoted on request with bulk credit discounts, custom seats, exclusion of your data from training, onboarding, priority training and hands-on support.
What Captions focuses on
- Generated presenters: digital twins of a real person and fully synthetic AI actors, delivering a script to camera
- A chat-driven editing workflow with a library of edit styles, plus batch production of many clips at once
- Short-form social video as the native output, with B-roll, music and sound effects generated alongside
Terrads vs Captions at a glance
| Terrads | Captions | |
|---|---|---|
| Output shape | Ad creative across formats — static, video and audio — composed per placement | Short-form video with a presenter in it, which is one format executed deeply |
| Static ads | A first-class output, with layout and overlay copy built for the frame it will run in | Not the product; the workflow assumes a moving image with a speaker |
| Synthetic people | Your own person, from a photo you have permission to use or from a description, can open a video ad talking to camera; nothing forces a synthetic presenter into an ad | The center of the product, and the reason to buy it: digital twins of a real person plus fully synthetic actors |
| Placement sizing | Each placement is generated at its own native size rather than cropped from one master | Short-form vertical is the assumed frame; other placements are a re-export problem |
| Published pricing | One published price list, the same wherever you sign up | The pricing page states the plans and features shown are the iOS ones, so figures quoted elsewhere may differ |
| Pricing model | From $15/month billed yearly or $19 month-to-month; credits fund any output type and top-up packs do not expire | Free for basic editing; paid plans from $24.99/month for 500 credits, with Frontier tiers at $69.99, $139.99 and $279.99 adding credits and a higher tier of models |
| Localization | Copy and voiceover adapted per market across 47 languages as a step on a finished ad | Translation and dubbing features exist within the video product, aimed at the spoken track |
Why teams pick Terrads
Most accounts run more than one format
Captions is a strong tool for the thing it is: a person, real or generated, delivering a script in vertical video. Most performance accounts do not run only that. They run statics in feed, a vertical cut for Reels, sometimes a square for carousel — and a presenter-video tool leaves every one of those to somebody else. If your creative mix is broader than talking-head video, a single-format tool means paying for a second subscription.
If you have ruled out synthetic presenters, this is the wrong tool
The most hostile reaction to AI creative is reserved for a synthetic person presented as a real customer, and plenty of brands have decided not to go there at all. A product built around digital twins and AI actors is the wrong purchase for those brands, because the feature they are paying for is the one they will not use. We do not offer an actor roster either, which is a limitation against Captions and a fit for anyone whose ads lead with the product rather than a presenter.
Placements composed, not cropped
Short-form video tools assume 9:16 and treat everything else as an export setting, which is how a headline ends up under the interface or a logo gets cut off in feed. Generating each placement for its own frame, with the safe areas that placement enforces, keeps a campaign from being re-cut the day it launches.
One price list, stated once
Captions' pricing page carries a note that the plans and features it shows are the iOS ones, which means the figures in this table are the App Store rates and not necessarily what you would be quoted elsewhere. Plan your budget with that in mind. Our plans are published once and are the same wherever you sign up.
Frequently asked questions
Is Terrads a Captions alternative?
For ad creative across formats, yes; for generated presenters specifically, no. Captions is built around digital twins and AI actors delivering a script to camera, and a purpose-built tool will beat a general one at that. Terrads covers the wider job — statics, video and audio composed for each placement — starting at $15/month billed yearly or $19 month-to-month.
How do Terrads and Captions prices compare?
Captions has a free plan without AI credits; paid plans start at $24.99/month for 500 credits, with Frontier tiers at $69.99, $139.99 and $279.99 for 1,400, 2,800 and 5,600 credits respectively; its pricing page notes that the plans and features shown are the iOS ones, so treat those as App Store rates. Terrads starts at $15/month billed yearly or $19 month-to-month, and credits cover any output type rather than being scoped to video.
Can Terrads make a talking-head or UGC-style video ad?
Partly. There is no roster of AI actors, but you can make your own person, from a photo of someone who agreed or from a description, who opens a video ad talking to camera before your product photos take over. If the ad you have in mind is a person talking to camera for the whole spot, a purpose-built presenter tool will beat us at it.
Does Terrads make static ads?
Yes, as a first-class part of the product. Statics still carry an enormous share of feed and carousel spend, and they are the format a video-first tool structurally cannot help with.
Which one should a small ecommerce brand pick?
If the plan is a presenter-led video program and nothing else, Captions at $24.99/month is a cheap way to run it, and we would not be the better buy. If the plan is a normal performance mix — feed statics, a vertical cut, seasonal variants and a few markets — a presenter tool leaves most of that unserved, and you will end up buying something for the rest anyway.
Related reading
- Instagram Reels ads are 1440 × 2560, not 1080 × 1920
Meta's ads guide sets Instagram Reels ads at 9:16 and 1440 × 2560, up to 15 minutes, with 44 characters of text. Where 1080 × 1920 comes from.
- Translating the ad is the easy part
Machine translation solved the words years ago. One creative in nine markets still breaks, in four places that have nothing to do with translation quality.
- No, you don't have to disclose AI in your Meta ads
Guides say advertisers must now declare AI-generated creative. Meta's docs say otherwise for commercial ads. The one real rule likely isn't yours.
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