Ad specs / TikTok
TikTok carousel ad size
A TikTok carousel ad is 2 to 35 JPG or PNG images at 720 × 1280 vertical, 640 × 640 square or 1200 × 628 horizontal, with one caption, one call to action and one URL for the whole set, and an MP3 music track of at least 2 seconds that plays on a loop.
| Number of images | 2 to 35 |
|---|---|
| File type | JPG, JPEG or PNG |
| Image resolution | Vertical 720 × 1280, square 640 × 640 or horizontal 1200 × 628 pixels (TikTok does not say whether these are minimums or recommendations) |
| Aspect ratio | Not stated; the three sizes are 9:16, 1:1 and about 1.91:1 |
| File size | 100 KB or less per image (suggested) |
| Music | Required, plays on a loop: MP3, at least 2 seconds, up to 10 MB, from TikTok's Commercial Music Library or uploaded |
| Caption and call to action | One ad caption and one call-to-action button for all images |
| Destination | One URL for all images (not catalog-powered) |
| Video Shopping Ads carousel | 2 to 20 images shown, one product link per image from the catalog, uploaded music only |
Source: TikTok Ads Manager help — Specifications for Carousel Ads. Every figure on this page is from there, as of . Platforms revise specs without notice; check the source before you build a template on it.
Related reading
Check a file against this size in the free ad size checker. Terrads composes each placement for its own frame, instead of cropping one master down to it.